I’ve had many conversations with prospective and new clients about the process of choosing a coach. Lots of my clients have spoken to coaches who don’t have credentials, and who charge a ton of money without giving prospective clients an understanding of how they will benefit.

When I started my business, one of the first things I did was write a blog post explaining what coaching is. There are a lot of misconceptions about coaching, not to mention people who have never even heard of coaching as a profession. Now, with two-and-a-half years of experience as a business and career transition coach, I’ve discovered how fulfilling my job can be, and I’ve worked with clients who come from a wide spectrum of backgrounds and fields. Most of them have one thing in common: they want to live, work, and earn on their own terms.

Here’s something you may not hear from other coaches: I’m not for everyone.

I might curse during a session. I will definitely be direct and straightforward. Whether you’re a client, a friend (or both), or a family member, it’s in my DNA to tell it like it is. I don’t sidestep the tough issues or try to hide what I’m thinking. I always say what needs to be said. It’s part of who I am, both as a professional and a person, but it’s also how I believe I can best help my clients.